Wednesday, October 10, 2007

HOW CAN TECHNOLOGY MAKE US LAZIER?

These days, we live surrounded of new technology. Technology has such an important role in society that it makes people being continuously learning and discovering new advances which make life easier and more comfortable.

I think that this is one of the main objectives of new technological advances: enable human beings to enjoy more of life and make it as pleasant as possible.
Through the centuries, human beings have always tended to find out the solution of their daily troubles and fix them readily. Consequently, nowadays new technology has a lot of importance to solve all these problems.
Nevertheless sometimes new technologies are so efficient that it can even change people habits and ways of behaving.

From my point of view, new technologies are not the main reason why people become lazier. In my opinion it is the bad usage of these technologies what makes people idler.
Currently, we depend on new technologies in many life aspects, that is why is so important to have a good usage of them. Otherwise you can become a very lazy person for not making an efficient use of the available possibilities.

At first glance, it is clearly noticeable that technology advances make us work less than decades ago. These technologies are wonderful to make life uncomplicated and simpler but we have to control the usage we make of them.
For instance, such a great invention like the remote control was invented to makes you more comfortable while you are sitting in front of your TV.
Also it satisfies people who do not like to get out of the sofa each time they want to change the television channel.
Even though it does not involve any effort, nowadays is unthinkable to have a television without remote control. This small object has become essential for us, as a result when you can not find your television remote control you look for it desperately until you find it. It is so hard to get up every five minutes or less to change the channel!
This is only an example of how bad usage of technology can make us very dependent on technology.

On one hand I think these new technological inventions are quite useful if you know how to use them properly. You can enjoy quite a lot new technologies advances since they are essential in society. So if you control them there is not a reason to become dependent on them.

On the other hand I think that in the future, when new technologies will have improved a lot, the usage of them will be increased even more. Consequently society will become lazy because it will not be necessary to put big effort on doing the daily task since in few years is possible that new technological inventions like robots do all these hard everyday jobs that for us are not so pleasant to do.

Tuesday, October 9, 2007

THE LONG TAIL

THE LONG TAIL

The long tail describes certain business and economic models which can sell a greater volume of otherwise hard to find items at small volumes than of popular items at large volumes. The long tail includes many important factors and relevant facts which have a great influence in actual music and technologic business.

Currently, music industry has suffered a significant recession. In my opinion, it has been produced in certain way because of the high price of Compact disc established by big record discographies.

That fact has also caused a conflict between music industries and free music servers.

Economic disputes between music industries and technology which happened few years ago caused a lot of controversy in music business.

Record industry demanded particular users

of free downloading services like Kaaza therefore these records companies pressed charges against these free services because they violated royalties.

Nowadays, companies like Apple Computer, Microsoft or Buymusic.com have reached an agreement with record discographies in order to offer different alternatives which enable people to download music in a quite cheap way.

On one hand there are people who do not agree with this agreement.

They believe that music should be free for everyone so they do not consider fair to pay anything for downloading music from internet.

On the other hand, there are people who would not mind to pay a reasonable prize for music if they have the opportunity to choose the music the want to listen to. They also demand high quality products and fast services.

Here the triumph of companies like Apple comes. The ways this company work afford the user to have the chance to listen to music that they want to.

Moreover users do not have to pay for the whole CD if they are only interested in a couple of songs. Actually, you only have to pay for the songs you want to download but a very low price.

From my point of view in society today, we are used to listening to a very specific kind of music; we are forced to do it. Powerful companies make people to buy their products. They bombard the user with publicity at every time; they try to make you to listen to a kind of music the more time as possible. This happens also because the lack of media to show all the available contents produced nowadays in which there are a lot of people interested in.

Finally they will make you to like this music, so there will be more people interested in it, therefore they will be able to sell more amounts of products and consequently get more benefits. People accept media

That’s the way new big companies work, they know how to control music business and they do it every day.